Press & Media
We run differently.
We're not big fans of corporate America's professional politics. We run differently — and we're telling you straight up: if you reach out without following the instructions on this page, you'll be ignored.
Before you email, skim these — most first-round questions get answered there.
The rules
We reply. Or we don't.
Clear signals get clear replies. Anything missing the context below gets archived without a response.
What we respond to
- Real journalism and analysis
- Podcasters featuring founders or small-business stories
- Researchers working on related topics
- Business owners for the Backbone series
- Anyone fact-checking something we've said publicly
What we ignore
- Cold sales — SaaS pitches, vendor outreach, ad inventory
- SEO and link-building requests
- Recruitment and agency pitches
- Generic AI-generated inquiries
- Anything missing the required info below
How to reach out
Pick the one that matches you.
All inquiries go to media@honisto.com. The right context in the first message is the difference between a reply and silence.
For podcasters
Include in your email
- 01Your name
- 02The name of your podcast
- 03Where we can listen to recent episodes
- 04The purpose of the inquiry
For news organizations
Include in your email
- 01Your name
- 02Your news organization
- 03The specific questions you have
- 04Your deadline, if any
For business owners
Include in your email
About the Backbone series- 01Your name
- 02Your business name
- 03Your location
- 04What inspired you to reach out