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Franklin Funez, founder of Honisto

Founder profile

Franklin Funez

Founder & Chief Architect of Honisto.

He keeps taking on work he has never done before.

In 2019 his brothers asked him to help run the family painting company in Columbus, Ohio. Nothing on the market fit a business that size, so he set up how it would run: the invoicing, the scheduling, the customer communication, and automations that let builders book their own warranty appointments. The operation grew into the hundreds of thousands of dollars a year.

By the end of 2022 he was abroad, building a construction business from the ground up. He negotiated foreign trade deals, imported machinery and equipment, and stood up the whole operation in a market he had to learn from scratch.

He studied Computer Information Systems with a concentration in cybersecurity, and worked in IT. Before Honisto he built and shipped a boxing app to the App Store — his own sport, and a trial run at taking a product all the way to production.

He designed and built Honisto from scratch, starting in December 2025. The first version was live three months later — eighteen-hour days, seven days a week, two days off across the entire initial build.

I’m okay being called crazy if it means I get to change the industry and make a difference with Honisto.
— Franklin Funez

Off the clock

He loves boxing. He travels whenever he can, and enjoys meeting new people and learning about different cultures. He is a huge Notre Dame football fan, just as big on the World Cup, and speaks fluent Spanish.

Want to connect with him? Follow him here.