The Directory Local Businesses Deserve.
Search for food trucks, see food trucks. Not ads. Not businesses that paid to rank first. Just real local results based on real reviews.
Results for Food Trucks in Austin, TX · Showing 1–3 of 12
Taco Libre
Authentic street tacos & fresh salsas
47 reviews
Smokin' Oak BBQ
Low & slow, wood-fired perfection
23 reviews
Seoul on Wheels
Korean fusion street food
31 reviews
Taco Libre
Authentic street tacos & fresh salsas
47 reviews
Family Owned · Locally Owned
Smokin' Oak BBQ
Low & slow, wood-fired perfection
23 reviews
Veteran Owned · Community Focused
Seoul on Wheels
Korean fusion street food
31 reviews
Woman Owned · Locally Owned
No ads. No sponsored results. Just food trucks.
Sound familiar?
You've Been Here Before
These aren't hypotheticals. These are real complaints from real business owners about the platforms you're probably using right now.
"I had over 100 reviews and a 4-star rating. I declined Yelp advertising. Suddenly I was down to 32 reviews and a 2.5."
"I searched my own business name on Google and a competitor's ad was the first thing on the page. There's no way to stop it."
"Out of 45 leads they sent me, only 4 turned into actual jobs. Most don't even pick up the phone. I worked 3 months just to pay them back."
"When I cancelled, they removed ALL of my positive reviews and only left the negative ones. They said I'd have to pay to get them reinstated."
"I'm spending $800/month on Thumbtack. My conversion rate went from 80% to 20% in two years. 9 out of 10 leads don't even respond."
"A Yelp salesman cold called me while I was driving, kept me on the line promising leads that same night. They charged me $900 instead of the $300 I agreed to."
Here's What Changes
No one can pay to rank higher — period
Your visibility is based on your work, not your wallet. No ads, no sponsored placements.
Your listing is yours — no competitor ads, ever
Your profile showcases your business. No one else's.
We boost your presence, not replace it
Links to your website, socials, and contact info. We send customers to you.
Every review stays visible — good or bad
Zero-star to five-star ratings. A-F letter grades. Transparent and honest.
Why it's not free
An Ad-Free Directory Has to Be Funded Somehow.
Free directories have to make money somewhere. That somewhere is ads — and once ads are in, everything changes. Your reviews get filtered. Your listing gets buried. Competitors show up on your own profile. The directory stops working for you and starts working against you.
We made a choice: no ads, ever. Your subscription helps fund the infrastructure — not ads, not lead fees, not selling your data.
If you're already using Honisto's business tools, your directory listing is included. If you're not using our tools but still want your business listed, a low-cost listing fee gets you in.
Either way, you're not paying to rank higher or to unlock your reviews. You're paying to keep the directory clean — so when a customer searches for a business like yours, they find real results based on real reviews.
Why us
They Have Millions. We Have You.
Yelp, Angi, Thumbtack — they raised hundreds of millions from investors. They have the money. They have the users. So why would you bet on us?
Because every one of those companies is nothing without you. Without business owners, they have no listings, no reviews, no platform. They know it. And they use it to charge you more every year. Your subscription is our funding round. No venture capital required. Just business owners who want something better.
"I listed on Yelp once. The moment I stopped paying for a logo, my reviews got buried. I signed up for HomeAdvisor and got sent leads that were shared with three or four other contractors — and half the people never even picked up the phone. I chased dead ends for nothing.
That's when it became personal. Business owners deserve a platform that works for them — not one that profits from their frustration. I built Honisto because I believe we can do better. And if enough of us stand together, we won't need them anymore."
— Franklin, Founder
Common Questions
Everything you need to know about the Honisto directory.
Is the directory free?
No. An ad-free directory needs funding. Subscribers get a listing included with their plan. If you just want a listing, a low-cost fee gets you in. Check the pricing page for details.
How do search results work?
No one can pay to rank higher. Our algorithm is designed to surface businesses with good reviews to nearby customers. The algorithm is still being refined — more details coming soon.
Can I respond to reviews?
Yes. You can reply to any review on your listing. Customers see your response right below the original.
How is this different from Angi or Thumbtack?
We don't sell leads. No per-lead fees, no shared leads. You get a listing and customers contact you directly through your own phone, email, or website.
Why pay when Yelp is free?
Yelp is free until you decline their ads. Then your reviews get filtered and competitors appear on your profile. On Honisto, every review stays visible and your listing is yours alone.
Why list here instead of somewhere bigger?
Bigger platforms profit from ads and lead fees. We're not VC-funded and don't answer to investors. Our only goal is helping local businesses get found by customers searching for them.
Ready to get started?
Browse the directory. See how it works. And when you're ready — we'll be here.